Director, Global Communications & Engagement - FentyVerse

ABOUT KENDO

Kendo Holdings, Inc. is a San Francisco-based beauty brand developer and wholesaler owned by LVMH Moët Hennessy - Louis Vuitton, the world’s largest luxury group. A play on the words “can do”, Kendo has become the hub of creativity and next generation beauty product development for global Sephora channels and selective retailers outside of Sephora.

Through original development, collaborations and acquisitions the Kendo stable of brands will always be creative, inspiring and innovative. A dynamic engine of speed, expertise and market-savvy, the Kendo team continues to redefine the beauty industry through great product, great storytelling, great retail and direct-to-consumer partnerships. This shows up in everything we do and in what we stand for:

• “Can Do” Spirit: We work together to make our wildest dreams a reality: As entrepreneurs, we embrace optimism and find creative ways to reach our goals
• Advocacy, Diversity, and Inclusion: We recognize and celebrate the full spectrum of personal identities. We create safe spaces so everyone’s voice is heard. We listen with humility and act with courage.
• Storytelling: We tell authentic stories like no, one else. It’s our key to inspire trust and build relationships, rallying, our people, partners, and consumers around our brands.
• Resilience: We embrace challenges as opportunities. Change is ever- constant, and agility is our strength.
• Product Excellence: We put the consumers first: We constantly raise the bar to create products of the highest quality that everyone just has to have.

The salary range for this position is $168,100 - $210,100 per year. Offered salary is dependent upon experience and San Francisco location. Hybrid work schedule in office Tuesday, Wednesday, Thursday – work from home Monday and Friday.

Kendo Total Rewards offerings also include an annual bonus and a comprehensive benefits package including: medical, dental and vision insurance, flex paid time off program, parental leave, employee discount/perks, a retirement plan with employer contributions, Summer Fridays, opportunity to work from anywhere for two weeks during the calendar year and December wellness/shutdown week for applicable positions.

The Kendo house of brands currently includes: Fenty Beauty, Fenty Skin, Fenty Eau de Parfum, Fenty Hair, Ole Henriksen, Lip Lab.

SUMMARY

The Global Director of Communications leads the strategy and execution of all earned and owned storytelling for the brands – uniting press, influencer, events and social channels to build cultural relevance, drive advocacy, and strengthen the brand’s equity across markets.

This leader defines how the brand shows up in culture – from global campaign application to day-to-day storytelling – ensuring a cohesive voice that connects emotionally with consumers and consistently fuels desirability.

RESPONSIBILITIES

Global Consumer Engagement Strategy (Owned)

• Lead the brand’s global social media strategy, defining content pillars, tone of voice, and platform-specific storytelling
• Owns and leads multilingual global channels (Instagram, YouTube) through a mix of centralized content planning, localized adaptation, and strategic resourcing
• Drive innovation in digital storytelling through creator collaborations, social commerce, and emerging platforms (e.g. Roblox, gaming)
• Lead global governance and compliance with global positioning and visual identity
• Partner with regional and local teams to deliver best-in-class community engagement and cultural relevance
• Create and distribute localized templates, translation-ready copy, and adaptation guidelines in partnership with global creative
• Act as a steward of the brand, providing governance on localized social strategy and campaigns

Global Communications Strategy (Earned)

• Define and lead global PR and influencer strategies that drive awareness, advocacy, and credibility across key markets
• Act as a thought partner with marketing, brand and creative teams to shape campaign narratives and key message frameworks
• Oversee reputation management and global press moments (brand milestones, partnerships, ambassadors)
• Create and distribute templates of press releases, media kits, and other PR materials
• Manage crisis communications and protect the company’s reputation
• Act as a steward of the brands, providing governance on localized influencer activations

Global Campaign Development & GTM Integration

• Collaborate with Global Marketing, Media and creative to ensure all product launches are fully integrated across owned, earned, and synergistic with paid channels
• Develop global toolkits that equip markets with assets, influencer briefs, and social copy guidance
• Establish KPIs across earned and owned media, working with insights teams to measure and optimize performance

Leadership & Cross-Functional Partnership

• Manage and mentor global team of PR, influencer, and social specialists
• Partner closely with regional marketing leads to ensure consistent storytelling on owned and earned
• Collaborate with Global Media, E-Commerce, and Consumer Insights to delivery an integrated consumer experience

REQUIREMENTS

• 10+ years’ experience in Marketing, PR, or Social with a minimum of 4 years working directly in Influencer Marketing
• Passionate about the beauty industry building relationships and connecting with people
• Demonstrate influencer marketing experience and relationships with agency or talent
• Have a strong understanding of pop culture and upcoming/ongoing trends, able to keep teams informed about industry changes
• Critical thinking & problem-solving; able to define a vision and set up the right structures and processes about industry changes
• Highly collaborative and team-oriented persona with demonstratable relationship management skills – able to inspire and champion influencer marketing programs internally
• Proactive with a start-up mind-set and able to excel in a fast-paced environment
• Analytical approach and a strong eye for business – comfortable interpreting and working with performance data
• Experience leading and managing a team
• Strong understanding of contract negotiation and global governance strategies
• Excellent written/verbal communications and negotiation skills
• A deep understanding of the social media and influencer landscape through competitive research and industry expertise
• Excellent time management and crisis management skills
• Knowledge of trending in culture and beauty landscape
• Innovative with a keen creative eye